Peachy
Hapitan

Always choose to do good!

About

Seasoned manager with a wide experience in marketing, brand management and end-to-end sales operations. Successfully handled a wide range of target markets including residential, corporate, fleet and diplomatic sales via effective sales funneling and strong marketing channels.

Brand Activation 97
Marketing 91
Network Development 95
Sales and Business Dev 98
CRM and Systems 90
Portfolio Management 97
2019 - Present

President & COO

Currently handle several divisions and responsibilities in the company including marketing, business development, distribution operations and several projects deployment.

• Provides overall guidance of the company’s branding and marketing
• Closely monitors lead pipeline from inceptions through closure
• Responsible for the overall governance of the water distribution operations and the execution
of several projects.

2013-2017

Sales, Brand and Marketing Manager

Handled various roles from general sales manager for a branch through corporate marketing and sales strategies. I have been responsible for activating 70% of all the existing Volkswagen branches, establishing the marketing strategies and ensuring a unified execution across all dealer networks.

• Personally responsible for 15% to 20% of the overall sales results annually
• Opened 5 new car branches within 2 years and due to open 1 more by end of 2017
• Formulates and implements dealer sales strategies and customer value propositions
• Controls network growth, programs and operations via sales channels and network partners

2009-2012

Direct and Premium Selection Manager

Was responsible for diplomatic sales and coordinating with key political and economic clients including embassies and international organizations. I managed the overall operations for premium selection cars including forecasting, planning, sales strategies and overall execution.

Some of my major wins are:
• Increased annual sales results by 200% vs prior average annual sales goals under Direct Sales
• Increased Premium Selection Sales channels by 300% which resulted to a 10% to 15% increase in annual sales among those channels

2006-2009

General Manager

Provided overall corporate governance including plant operations, market development and sales. I
was responsible for both operations and company profitability.

Some of my major wins are:
• Achieved high-level certifications that allowed the company to penetrate international
markets
• Turned around the company from a net loss to a Php 6M EBIT within 1 year

2005-2006

Sales and Logistics Officer

Coordinated with various dealer networks nationwide and was responsible for overall monitoring of supplies, sales and collections.

2004-2005

Bank Teller

Conduct daily counterfeit detection and signature verification of checks and other bank documents on top of regular teller responsibilities.

19

Years
Experience

Dream, Plan, Build and Make it happen.

Management

Experienced in management with a track record of successfully leading teams and achieving business objectives through effective communication, problem-solving, and strategic planning.

Marketing

Experienced in marketing with a demonstrated ability to develop and execute successful campaigns that drive brand awareness, engage target audiences, and generate leads. Skilled in market research, data analysis, and collaboration with cross-functional teams to achieve business objectives.

Business Development

Experienced in business development with a proven ability to identify and capitalize on new opportunities, build strong relationships with clients and partners, and drive revenue growth through effective sales and marketing strategies.

Portfolio Management

Experienced in portfolio management with a strong track record of delivering exceptional investment results for clients through rigorous analysis, risk management, and strategic asset allocation. Skilled in building diversified portfolios tailored to individual needs and preferences while adhering to best practices and regulatory requirements.

Get in touch

“I’m not a businessman, I’m a business, man.” – Jay-Z